In all aspects, technology has improved our lives, whether that be through breakthrough medicines, renewable energy or new sporting ideas to keep us active (and living) longer… one of these changes is an electric bike. Our task was to redesign Blade Bikes website. Our execution was whimsical; retell the story of a spirited road trip onto the screen . We wanted to promote, that at the core, Blade bikes encourages Australians; from the youthful to the grey nomad to open the hearts to nature and the very idea of ‘adventure’; everything from the wind passing whipping past your body to undisturbed natural surroundings.