12 Brand Archetypes to develop your brand personality and brand identity.
Brand Archetype The Brand Archetype Strategy Goes Beyond Selecting Characteristics If you don’t want to be just another business in the market competing on price, benefits and features, then you will need to connect with your audience on a deeper level. Your brand needs a real personality with a tone of voice. Less experienced brands […]
Do you still need a business card?
DO YOU STILL NEED A BUSINESS CARD? “What’s in” and “what’s out” is a term often coined with fashion. However, nothing could be more accurate for business cards. Once upon a time, the business card was as important as today’s mobile phone; more than accessory, it was a small piece of one’s corporate identity, concealed […]
All the reasons why you need to redesign your logo and how to do it
All the reasons why you need to redesign your logo and how to do it Truth – no logo can stay relevant forever. Times change and so do design trends and people’s emotional responses to a design. Your company may have evolved or is transforming, therefore the logo that spoke volumes when your company was […]
