We began working with an ambitious home baker to craft a brand experience and identity that would be enticing and modern. An industry disrupter, Sayche came to B.KIDDO poised to take traditional home baked cheesecakes online.

Being a direct-to-consumer brand, it was imperative that the outcome was built with a personality that could connect with the end-user from the beginning of brand engagement.

Our primary challenge was to craft a brand that was captivating and ‘heart melting’ as a dessert brand, but that also connected with a more youthful audience. Our secondary challenge was to create a brand with elements that complemented a baked cheesey yellow product.