As marketing evolves and changes, it seems like there are constantly new platforms and strategies being touted as the next big thing. Social Media is one of those things. Verticality Marketing Agency, formally Social Femme knew it was time to rebrand in order to explore a new demographic. Therefore, for this new brand of Social Media Agency, we wanted to evoke the concept of ‘verticality’ by illustrating elements that symbolise progression.

Visually, the typography is uncomplicated and minimal in order to perfectly represent this simple and familiar application of social media. The colour palette is heavily influenced by the Founder and her personal aesthetic.