B.KIDDO is a multidisciplinary branding
agency based in Melbourne. We
identify the essentials around your
new brand identity.
Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. Branding elements include brand guidelines, logo design, tone of voice, typography, website design and brand assets.
We do: Branding
Branding Workshop
We uncover brand core identity: mission, vision, brand promises and brand values.
Visual identity: Colour palette, typography and photographic imagery
Brand personality: tone of voice, attributes and archetypes.
Brand position: Target Audience, customers profile
Brand Guidelines
When it comes to building a memorable brand, it's all about consistency. Developing a consistent brand starts with creating a brand style guide. These branding rule books help your graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The document consists of your brand persona and core brand traits, colour palette, typography, logo, logo lock-up, photography style, brand asset mockups.
Brand Assets
Our brand specialist ensures your brand is always displayed to the highest standards and prevent assets from being used incorrectly.
Branded assets are any type of file, image or document that showcases the brand of your business. Most commonly, branded assets include:
- Logos in several different versions
- Artwork and graphics for adverts (both digital and print),
- Social media tiles
- Signage and tradeshows
- Internal and marketing communications materials - like letterheads, business cards and all other types of stationary
- Templates - for videos, sales presentations, direct mailings and press releases
- Usage documents and guidelines to ensure your brand is correctly represented
We do: Logo Design
Logo Design
We delve deeper into studying your market demographics, customer preferences and top design trends. With careful selection of colours and appropriate features, the design aesthetics are nurtured with immense power to convince and persuade your target audience.
We finalise each logo project with JPEG, PNG (transparent file), and EPS (raw file) of your chosen logo for you to own.
We do: Website Design
Branding is the characteristics that give your company a personality, a voice, and unique attributes that set you apart from other companies. As it pertains to website design, great branding will effectively master a look, feel, aesthetic, and messaging that tells your customer who you are and why you deserve to work with them
Sitemap
Before working on the design of your website, we prepare the structure and sitemap to lay out the different pages of your site and show how they’ll link together. Neither the sitemap nor the structure show the visual appearance of your website-to-be (just as a building’s blueprint doesn’t look much like the finished structure), instead it focuses on showing the functions and connections that it will have.
Website Mockups
A mockup refers to a mid- to high-fidelity (detailed and realistic) static picture of a web design that aims to demonstrate the fonts, icons, colour schemes, navigation visuals, images, and content layout. Our mockups involve focusing on the overall appearance of your website with respect to website architecture (wire frame) and functionality.
Website Design
Starting with your brief, we work with you to ensure that the end result is exactly what you’re after…
We will work with you to design a custom WordPress website that looks enticing, is reflective of your brand and easy to navigate. All our designs are created to be responsive, which means they render well across computer, tablet and smartphone.
SEO/ Content writing
Our copywriters understand people, know what your audience likes and chooses the words that will appeal to them. The headline, words, phrases, sentences and paragraphs used in the content have to persuade and cause readers to take a specific action. Our copywriters also understand how Google feels about certain words and phrases, especially long tail phrases.
If you want to build a thriving online business and survive in the everchanging world of SEO, then you need useful content that’s interesting, persuasive, and well-optimised for search engines; and you will need to have it consistently. That is part of the user experience, getting new fresh content on demand.
Hosting
Every website you’ve ever visited is hosted on a server. The only way to view your webpage is to ensure it hosted. We set up your website hosting with the most reputable providers in the industry; Hostgator and SiteGround are our favourite! (We can set up your web hosting with a provider of your choice.)
Maintenance
We regularly check your website for issues and mistakes and keeping it updated and relevant. By consistently updating your website we keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings.
We do: Brand Assets
Business Cards
As long as there are parties, industry events, and networking opportunities, there will be business cards. And it's important that yours isn't thrown to the bottom of the pile because of a lackluster design.
Our aim is to ensure you make a stylish first impression. We combine your logo, colour palette and typography into a compact communicative piece. You can expect to receive modern, unique and whimsical artwork and design.
Letterhead
A well-designed letterhead will frame your message beautifully and demonstrate your talented prowess. We take the time to refine your letterhead to ensure you reap the professional rewards.
Menu Design
Your restaurant’s menu is the design element that directly connects people to your food, so we make sure your menu looks appealing, on-brand and professional. Through words, colour, shapes and images, we give your customers a taste of what’s to come.
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